Asana
Rethinking the marketing email system for a growing team
Project
As a marketing team grows, so does the types of content the team creates. Our marketing email template was showing its limits, and we needed a better system of components that could flex for a variety of different uses.
Project goals and deliverables
Improve hierarchy and text legibility
Create a flexible system for promotional blocks, headlines, paragraph styles, and standard image sizes
Design with a mobile-first framework
Deliver a design template in Figma to enable marketers and designers to create on-brand emails
A plug-and-play system
What resulted was an extensive system of headlines, content cards, customer quote blocks, and a robust footer—all visually customizable for each email’s specific design needs.
And as a bonus, I was able to champion for using our brand typeface by coding a monthly newsletter email myself, testing it extensively, and sending it out for three consecutive months with no errors.
Some of the final components
Company Asana
Role Design Lead
Team Amanda Buzard, Eric Kostenbauder