Watershed
Expanding a brand for the leading enterprise climate platform
Watershed is a B2B tool focused on helping companies understand, measure, report, and act on their environmental footprint.
Project
Expand the newly created Watershed brand identity across multiple marketing channels. Established the first version of the brand design system and component library.
Deliverables
Web pages and frameworks, email templates, digital ads, OOH, internal marketing resources and decks, and more
Defined and documented marketing product UI illustration style
OOH Campaign
Digital ads
Marketing Product UI system
Client Watershed
Role Brand Designer, in-house contract
Team Meghan Newell, Margot Czeropski, and in collaboration with Watershed marketing , front end dev, and product design.